The shape is inspired by globe and three stripes are a visual connotation of three arms of logistics – Air, Water, Surface
The convergence of the stripes stands for efficiency, while the colour is bright, distinctive and represents our exuberance and energy.
› Fast – A forward motion implication denoted by pointed stripes
› Efficient – Three stripes converging denote the efficient and economical motion
› Accessible – Bright colour and fluid geometry exudes accessibility of the brand
› Global – Round shape inspired by Globe
› Modern – A flattened brandmark with rounded edges represents modern approach